Wellness Pet

Pets just wanna have fun

Pet Food advertising is stuck in the past, but people just want to have fun with their pets. Wellness Pet aims to fix this.

Pet parents don’t just love their pets… they plan their days around them. Their routines. Their happiness. And if there’s one thing every pet parent wants more of, it’s play. More energy. More joy. More moments that feel good for everyone involved.

Nurture the Play was built on a simple belief: when pets are fed better, they feel better. And when they feel better, they play more.

Slide30.png
Slide31.png
Slide33.png
Slide32.png

First, we built a brand world that celebrates play.

Then we let pet parents fill it with real moments.

And finally, we brought it to life with pop-ups that let pets run, jump, and be rewarded for being exactly who they are.

collemcvoy_a_hyper-realistic_dog_chasing_a_frisbee_at_a_county__f336ab1d-9d2b-4a6b-85ff-3b093647351c.png
DoggyBags_Bowl_V1.png
collemcvoy_a_photo-realistic_county_fair_corgi_race_with_humans_04adee0e-a33c-4d9c-8ab3-a658319ba9ff.png
CountyFair_V1.png

That “let your hair down” type of feeling.

  • Creative direction, concept, strategy

  • Ahna Clarck (Copywriter), Lauren Colasanti (CD), Megan Figueroa (CD)

Next

Wicked