Monat Global

Social, but make it real

Creating live, story-driven content for Monat Global and building tools that helped a community show up with confidence.

I joined Monat Global with one creative goal: make the brand feel real in a world full of templated social feeds.

No corporate guardrails. No polished ad stock. Just people and the content that made them feel seen, inspired, and connected. I leaned into lives, social storytelling, and tools that helped my team actually use the content we were creating — not just look at it.

We started by capturing real voices.

Then we built for consistency and collaboration.

Finally, we turned creation into community.

Real voices create real connection

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Goodyear