Driving Consistency and Impact Across a Global Brand
Led creative direction and design across campaigns, social, email, and print to deliver cohesive, impactful brand experiences for Goodyear.
Challenge & Context
Goodyear’s communications spanned multiple channels, audiences, and campaign types. The challenge was to ensure consistent messaging, strong visual identity, and creative impact across digital and physical touchpoints, while keeping the brand approachable and engaging.
Role & Approach
Developed creative concepts aligned with overall brand strategy.
Designed digital and print assets, including social banners, email campaigns, and promotional materials.
Collaborated closely with internal teams to maintain visual consistency and strategic messaging.
Provided guidance and templates for ongoing content production across multiple channels.
The Build / Execution
Campaign Assets: Created adaptable templates for digital campaigns and print promotions.
Social & Email: Designed visually compelling posts and newsletters that maintained brand voice.
Print Materials: Developed brochures, posters, and point-of-sale materials supporting multiple campaigns.
Systematized Assets: Established guidelines and reusable design systems to ensure consistency across channels.
Impact & Results
Cohesive multi-channel campaigns that reinforced Goodyear’s brand identity.
Streamlined design systems and templates for faster production and consistent messaging.
A balance of creative, strategic, and functional design across all touchpoints.
Strengthened the brand’s presence across digital and print.
Enhanced efficiency and consistency in campaign production.
Demonstrated leadership in guiding creative direction and maintaining strategic alignment over multiple years of projects.
This project highlighted how long-term brand stewardship requires both strategic thinking and creative adaptability. By creating cohesive systems and thoughtful campaigns, I helped Goodyear maintain consistency, impact, and relevance across multiple audiences and channels.