Goodyear Auto Service
Trust is built in the everyday
Goodyear shows up in inboxes, stores, mailboxes, and feeds, and every moment needs to feel consistent, and reliable.
Goodyear doesn’t live in one channel… it lives in the moments people interact with the brand again and again.
From monthly emails to in-store signage and social content, my focus was on making sure every touchpoint felt dependable, easy to understand, and unmistakably Goodyear. Because trust isn’t built in big gestures, it’s built in the everyday.
We started with consistency in the inbox.
Then we brought the message into the real world.
Finally, we tied it all together through social.
Consistency you can count on.
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Art Direction, concept, and strategy.
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Robert Pflaum (ACD), Diana DQ Quenomoen (CD), Lee Hanson (Copywriter/CD), Megan Garrity (Project Manager), Emilee Jacobson (Account Manager)