Driving Consistency and Impact Across a Global Brand
Directed creative and design across campaigns, social, email, and print to strengthen Goodyear’s brand presence and deliver consistent, engaging experiences.
Challenge & Context
Goodyear’s communications spanned multiple channels, audiences, and campaign types. The challenge was to maintain consistent messaging and a strong visual identity while keeping the brand approachable and engaging across both digital and physical touchpoints.
Role & Approach
Developed creative concepts in line with Goodyear’s overall brand strategy. Designed digital and print assets, including social posts, email campaigns, and promotional materials. Collaborated with internal teams to ensure messaging and visuals were consistent. Provided templates and guidance to support ongoing content production.
The Build & Execution
Campaign Assets: Created adaptable templates for digital campaigns and print promotions, enabling faster production without sacrificing quality.
Social & Email: Produced posts and newsletters that kept Goodyear’s voice consistent while engaging multiple audiences.
Print Materials: Designed brochures, posters, and point-of-sale assets that reinforced campaign messaging.
Systematized Assets: Established reusable design systems and guidelines to maintain brand consistency across channels.
Impact & Results
Campaigns were cohesive across digital and print, reinforcing Goodyear’s brand identity. Reusable templates and guidelines improved production efficiency and consistency. The work balanced creative, strategic, and functional design, strengthening the brand’s presence and supporting multiple projects over time. Leadership in guiding creative direction ensured campaigns remained aligned with brand strategy and audience needs.
This work demonstrated that long-term brand stewardship requires both strategic thinking and creative adaptability. By developing cohesive systems and thoughtful campaigns, Goodyear was able to maintain consistency, impact, and relevance across multiple channels and audiences.