Weekly Design Briefs

Brief Encounters

Not every project needs a dissertation. Sometimes the best design happens when you stop overthinking and start making. Each week I tackle a new brief from @designerbriefs. Seven days to research, explore, and execute. No 40-slide decks, no fake user quotes. Just focused work that proves the point. Follow along on Instagram @directedbykass to catch each sprint as it drops.

Week 1, 2026 • Branding & Packaging

Petali Botanical Soda

A modern botanical soda brand needed an identity that felt as refined as its floral-infused flavors. The challenge was to create packaging that communicated elegance and premium quality while standing out in a crowded beverage market. Something that would appeal to consumers seeking sophistication beyond ordinary sodas.

Week 2, 2026 • Menu Design & Branding

Shakey's is where nostalgia meets indulgence, an '80s-inspired milkshake bar that doesn't do anything halfway. Neon-bright colors, chunky typography, a mascot with serious Saturday morning cartoon energy, and a vibe that screams loud music, extra toppings, and zero regrets. This brand lives in a world where more is more, every shake is an event, and "too much" is just getting started.

Shakey’s Shake Shop

Week 3, 2026 • Menu Design & Branding

Cantina is a family-owned Italian street food spot on the coast, serving pizza and pasta since 1974. The challenge was creating a brand that felt approachable and energetic without falling into Italian restaurant clichés. I built a visual identity with a color palette inspired by Italian coastal towns, developed menu descriptions that sound like a friend's recommendation, created a signature dish designed for both flavor and Instagram, and wrote social copy that's playful without sacrificing authenticity. The result is a brand that takes its food seriously and itself a lot less so.

Cantina Italian Ristorante

Week 4, 2026 • Packaging & Branding

Vitame is a Cold-pressed juice company aiming to bring healthy, fresh, energizing juices to your life. No heat, no shortcuts, no fillers, just real ingredients doing exactly what nature intended. Every bottle is packed with the good stuff, so you don't have to think twice about what you're putting in your body.

Vitame Cold-Pressed Juices

Week 5, 2026 • Packaging & Branding

Revair is a D2C hair growth oil brand built for the customer who treats her bathroom shelf like a curated space. The challenge was standing out in a category where every brand is working from the same visual brief, so instead of designing for the category, I designed for the archetype. The result is a brand whose product looks right before anyone reads a word of it.

Revair Hair Care

Week 6, 2026 • Branding & Member Card

The Grid is a modern tennis club built for players who love the game and the people they play it with. Inspired by my Nana, who shared her love of Tennis with her grandkids and was always a ray of sunshine. Lake blue for the northern lakes she loved. Sandy yellow, named for her, her favourite colour, for her winters in South Florida. The Grid is what happens when a design brief becomes a love letter.